Over 100 years of combined experience and expertise

About Riis Reisen AG
In 1898, Jens Fjordside, the great-grandfather of Jacob Riis and Søren Riis, founded the company. He established a day coach route from the village of Ferring near Bovbjerg and into the market town of Lemvig. A stagecoach was what is also known as a stagecoach, i.e. a horse, cart and coachman, which transported people and goods to and from the market town. The day coach was motorised in the 1920s and had now become a proper coach.
After Jens Fjordside's death in '34, Katrine and Jacob Riis, grandparents of Jacob Riis and Søren Riis, continued the business. The coaches, the trucks, the farmhouse, the servants and of course the widow of Jens Fjordside, Stinne, formed the framework of life through the 1930s, during the Second World War and afterwards.
In the 1950s Jacob Riis organised local outings for local associations, farmers' societies and the like. People went on outings in the company bus. To the Lillebælt bridge, around Ringkøbing Fjord or maybe 3 days to Slesvig. This is how the real desire to organise trips began.
In the 70's Ingrid and Christian Riis, parents of Jacob Riis and Søren Riis, took over and built up the market for coach travel and in the 70's Riis Rejser was thus marketed as a name.

Riis Rejser A/S was founded by Jacob Riis and Søren Riis in 2001.
In 2005, Riis Rejser A/S acquired Edelweiss Rejser A/S based in Skjern.
In 2006, Riis Rejser A/S bought Dania Rejser A/S based in Lyngby.
In 2008, Riis Rejser A/S acquired Papuga Rejser A/S based in Vejle.
In 2020, Riis Rejser A/S acquired Erlings Resor based in Halmstad.


In 2021, Riis Reisen AG was established with headquarters in Oberägeri. Riis Reisen AG is a technical organiser and producer of trips that are brokered in Denmark by Riis Rejser A/S.
In 2022, Riis Rejser A/S acquired Maxli Travel Group AB, based in Malmö. Riis Reisen AG is the technical organiser and producer of travel services provided in Sweden by Maxli Travel Group AB (Scandorama).

We bring together happy, expectant guests who love company and sharing great travel experiences.
We strive at all times to arrange high quality travel for the price. Whether the guest will call it quality travel is the guest's decision. For us it is important that you as a traveller with us experience that the quality corresponds to what we have described in our sales material and preferably a notch better.

Kind regards
Jacob Riis and Søren Riis

Terms of Business, Mission, Vision and Values

Climate

We strive to be as climate-conscious as possible in terms of modes of transport, and therefore the vast majority of trips are also arranged by bus, as it is one of the most climate-friendly modes of travel.

Terms of Business
Riis Reisen AG provides the framework for travel arrangements where mode of transport, accommodation, events and attractions come together to give our guests the travel experience in a convivial company.

Mission
Togetherness, joy and fun during travels.
Good physical surroundings in well-chosen destinations provide the framework for our travel agency partners' guests to enjoy memorable travel experiences

Vision
Riis Reisen AG's vision is, through a constant focus on good travel arrangements and favourable and attractive prices, to retain, attract and expand the number of our travel agency partners' customers to a world of togetherness, fellowship and experiences.

Values
Togetherness and community above all
The well-being and satisfaction of our guests during their travels is always paramount to the destination they choose. It is essential that the guest feels well treated and that the guest's expectations of the physical environment, as well as the experience of community and togetherness, are met as well as possible.